'Wearing a hat versus not wearing a hat is the difference between looking adequate and looking your best.' Martha Sliter, author.
Joanne's business was born from a love of fashion and handcraft. Hats are created using time-honoured methods. Every bit as inventive as they are expertly crafted and luxurious, these pieces exhibit the highest levels of hat-making knowledge, while continuing to present a fresh approach that allows for a client's most daring dreams or demure expressions.
Made by hand, each hat is literally touched by the founder's expertise and affection and carries with it the love of the process and the people who it is created for.
Ten years in womenswear offered Joanne the keen design and technical prowess that infuse every piece. Following a career in Fashion, Joanne launched her hat business in 2012 in London. She continues to grow a loyal customer base, teaches at Central Saint Martins, collaborates with well known brands including Vidal Sassoon, all whilst hosting seasonal pop up's at L.K.Bennett stores.
In September 2020, Joanne moved from London to Dublin Ireland. She specialises in bespoke wedding hats and ready-to-wear collections, for Mothers of the Bride and Groom. She also creates accessories for the Bride-to-be and race day millinery.
''The most valuable aspect of my work is its ability to transform and empower. 'These accessories are created to illuminate women, to bring out the very best in them.''
Formaility is sophisticated, Joanne Edwards Millinery makes it special.